Are You Marketing Through Content?

Sep 22, 2016 | All, Marketing Tips

Have you noticed that your competitors are sending out more newsletters these days? Posting more white papers? Increasing their investment in blogs and social media? It’s the rise in the power and influence of content marketing. According to the Content Marketing...

Unusual Twists on Nonprofit Fundraising

Dec 24, 2014 | All, Marketing Tips

Print newsletters are the default communications tactic for nonprofits. But other elements can yield tremendous benefits for nonprofits, as well. If the goal is community engagement and advocacy, you might produce an annual report or a community report card. If the...

Multichannel Marketing Means Mobile Optimization

Dec 16, 2014 | All, Marketing Tips

According to data from Campaign Monitor, more email is now opened on a mobile phone than any other device.   Here is a look at email activity in 2013: 41% mobile 28% desktop 22% webmail   This data is based on more than 1.8 billion email opens with nearly 22...

5 Tips for Getting People to Read Your Content

Aug 7, 2014 | All, Marketing Tips

The buzz is all about content marketing these days. Direct mail, newsletters, white papers, social media, blogs. But more important than the channel used to deliver your content is the content itself. Are you giving your audience something they want to read? Here are...
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