The Importance of Personalizing Your Print Marketing

If you want to communicate quickly and inexpensively, online marketing can be a powerful tool. But if you want relevant marketing communications that consumers truly respect, then try your personalization in print.

In a survey of more than 1,200 people conducted by Zussi Research for ad:tech London, for example, 69% percent of respondents saw traditional advertising as relevant to them. By contrast, only 45% saw online marketing as relevant. Respondents also described online marketing as “chaotic.”

Compare this to print. Mailing databases tend to be more accurate and their targeting more focused. Personalized print earns consumers’ trust and respect. Consumers also appreciate the purposeful investment print requires in the marketer’s relationship with them. It creates a sense they are valued.

What does this mean for you? It’s important to expand your marketing to create a comprehensive multichannel marketing strategy, including digital and print.

If you want better targeting, make sure to personalize it! Speak with our team of print and digital marketing professionals today. Call Chip Bell at 540-941-7705 or email him at cbell@mcclungco.com.